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| Retargeting with Google Ads |
ikilo penting - Retargeting, also known as remarketing, is a strategy used in Google Ads to promote to consumers who have previously interacted with you online but have not yet purchased. Users who are tracked by cookies will see your advertising as they browse the web. Remarketing works well because most potential customers need to see your advertising repeatedly before becoming clients.
Types of Google Ads Campaigns
- Search
- Display
- Video
- App
- Shopping
On Google Ads, you may choose from one of five different campaign kinds. Let's discuss the best applications for each and the reasons why you would favor one over the other.
1. Search Ad Campaigns
Text advertisements known as search adverts are seen on Google results pages. For illustration, a search for "pocket squares" yields the following sponsored results :
The advantage of search advertisements is that they allow you to publish your advertisement on Google, which is where most people turn to first when searching for information. Users are accustomed to viewing and clicking on results since Google displays your advertisement in the same way as other results (apart from designating it as a "Ad").
Responsive Search Ads
When you utilize responsive search advertising, Google will choose the top-performing headlines and ad copy (15 and four variations, respectively) to show to users. When creating a static version of a standard advertisement, you always use the same headline and description.
With responsive advertisements, you can create dynamic ads that are automatically tested until you find the one that works best for your target demographic or, in Google's case, until you get the most clicks.
2. Display Ad Campaigns
The Google Display Network is a collection of websites owned by Google that accept Google Ads and are in a variety of markets. The fact that the website owner is compensated for each click or impression on the adverts is advantageous. The advantage for advertisers is that they can expose their content to persona-relevant audiences.
These are frequently graphic advertising that divert readers' attention from the webpage's content :
3. Video Ad Campaigns
videos. Keep in mind that YouTube is a search engine as well. Therefore, using the appropriate keywords will bring up a movie and briefly stop the user's current course of action in order to get their attention.
The following video appears in the middle of another instructional film on how to knot a tie.
4. App Ad Campaigns
Through an advertisement that appears on Google Search Network, YouTube, Google Play, Google Display Network, and other sites, Google App Campaigns advertise your mobile application.
You can run advertisements urging people to download your app or, if they already have it, to perform a specific action inside of it.
Unlike other ad formats, an App ad campaign is not something you create. Instead, tell Google about your app's features and target market before making a bid. Google takes care of the rest to expose your app to the appropriate users :
5. Shopping Ad Campaigns
Google Shopping Ad Campaigns are an additional sort of Google Ad. Similar to these other forms of ads, shopping campaigns are featured on SERPs and include specific product details like the price and image of the item. Through Google Merchant Center, where you provide particular product data that Google uses to construct your shopping advertising, you can launch a shopping campaign.
Shopping Ads let you advertise specific goods and product groups rather than your business as a whole. Because of this, when you conduct a Google search for a specific product, advertisements for several brands will appear at the top and/or side. When I search for "running shoes," I get results like these. The exact products displayed on the side are Shopping advertising that are tailored for the phrase "running shoes," while the advertisements at the top are Google Search ads.
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Editor : M Shofiyulloh
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